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Andrew Knapp

Andrew Knapp

Experienced Sales & Marketing Leader

Indianapolis United States (Indiana)
Employed Open to opportunities
Seasoned sales and marketing leader with a proven record of developing creative solutions and strategies... and inspiring excitement in customers, sales channels and team.
  • Create incentive, recognition, performance improvement, engagement, recruitment and retention solutions for sales channels - salespeople, dealer and distributor networks
  • C-level/Senior Executive relationship expert effective in securing and cultivating key accounts, developing high-ROI relationships against well-established, global competitors
  • Primary sales organization driver - career-long history of accelerating sales with well developed and tested performance strategies
  • Deep understanding of the Four Drive Theory of Human Motivation (Acquire, Bond, Learn, Defend) and how to incorporate it into tangible objectives
  • Clients in a wide variety of segments including Automotive, Agricultural, Aviation, Communications, Construction, Manufacturing, Scent Marketing among others
  • Key advisor and facilitator in the merger, then acquisition of my former employer (BTE) by PSI
  • Promoted/Sold full line of color printer, copier and associated accessories for the Production and Graphic Arts markets
  • Channel Management of color product lines through 42 individuals in 3 markets
  • Indiana Color & Production Product Team that ranked between #2 and #4 in the US during tenure
  • Developed incentive and recognition programs based on non-cash reward systems for employees and other sales channels
  • Developed and drove all sales and marketing activities, transforming $500K company with two employees into a $7M company with 12 employees
  • Managed domestic and international incentive events in 30+ countries
  • Instrumental in constructing a merger and acquisition of company to current employer
  • Managed staff of seven (7) sales and marketing team members
Company website
  • Promoted 40+ motorsports and entertainment events across US
  • Responsibilities included sponsorship sales, TV & Radio promotions, group sales, site selection, media buying, publicity, budgeting
  • Final accountability for ticket sales, national/local sponsorship and overall revenue P/L for individual events and fiscal year schedule
  • All hiring, management and retention of Sales & Marketing staff... 17-22 employees directly reporting
  • Events included 4-Wheel Jamboree Nationals series, Hot Rod & Street Machine Nationals Series, World Wrestling Federation, Ringling Brothers and Barnum & Bailey Circus, Disney On Ice, Sesame Street Live, World of Wheels/Autorama series, Indy 500 Fan Fest, Heartland Film Festival, Monster Truck Thunder Drag Series, Grand National Rodeo Series, National Hockey League, Harlem Globetrotters, IndyCar, NASCAR
Company website